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In today’s multi-channel world, phone calls remain a critical conversion point, yet many businesses lack true visibility into their call data. Our expert team specialises in implementing cutting-edge call tracking solutions, leveraging platforms like CallRail, to unlock invaluable insights into your marketing performance.
Excellent
4.8 / 5
Are you truly measuring the full impact of your marketing efforts, including every phone call? Our call tracking experts go beyond simply counting calls.
We implement powerful platforms and advanced analytics to attribute calls to specific campaigns, keywords, and customer journeys. This allows you to optimise your ad spend, refine your messaging, and equip your sales team with the intelligence needed to convert more inbound calls into valuable customers, driving tangible business growth.
Beyond basic call counting, our strength lies in providing a truly comprehensive, all-in-one solution for understanding and optimising your phone call performance. We understand that effective call tracking requires seamless integration of strategic setup, deep analytics, robust attribution, and actionable reporting.
We define your tracking goals, implement dynamic number insertion (DNI), configure call routing, and set up your chosen call tracking platform (e.g., CallRail) to capture every relevant call detail.
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We leverage AI-powered transcription, keyword spotting, sentiment analysis, and call scoring to uncover caller intent, identify valuable leads, and understand the nuances of every conversation.
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Connecting every call back to its exact marketing source. We integrate call data with ad platforms and analytics tools to provide a clear view of which keywords and channels are driving the most valuable conversions.
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Providing clear, customizable dashboards and reports that highlight key call metrics and actionable insights. We translate data into strategic recommendations to optimize marketing spend and improve overall ROI.
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Seamlessly integrating your call tracking data with your existing sales and marketing ecosystem. We connect call-tracking platforms with your CRM platforms, and ad accounts for a unified view of your customer journey.
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Leveraging call tracking insights to enhance performance and effectiveness. We identify training opportunities, improve call-handling processes, and ensure your team is equipped to convert more phone leads into customers.
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This meticulous, step-by-step journey is crafted to elevate your online presence, ensuring your business not only stands out but also connects with your ideal customers for lasting success.
We begin by deeply understanding your current marketing landscape, target audience, and the key touchpoints where phone calls occur. This foundational step identifies which campaigns and customer segments are most likely to generate calls, guiding our tracking strategy to focus on what matters most for your business.
A crystal-clear Call Tracking Strategy Blueprint that identifies your most critical call-generating channels, key performance indicators, and the specific insights needed to optimise your marketing ROI.
We meticulously configure your chosen call tracking platform (like CallRail) and integrate it seamlessly with your existing marketing and sales ecosystem. This includes setting up dynamic number insertion (DNI) on your website, establishing call routing, and connecting with tools like Google Ads, Google Analytics, and your CRM.
A fully integrated and functional call tracking system that seamlessly captures and attributes calls across all your marketing channels and platforms.
Once set up, our system continuously captures every inbound call, attributing it to its precise marketing source—whether it’s a specific keyword in Google Ads, a social media campaign, a landing page, or an organic search. This dynamic process provides granular data in real-time.
Precise, real-time attribution data for every phone call, enabling you to identify exactly which marketing efforts are driving your most valuable customer interactions.
We go beyond basic call counts by leveraging advanced conversation intelligence and AI-powered analytics. Calls are transcribed, keywords are identified, sentiment is analysed, and calls are scored, providing deep insights into caller intent, lead quality, and the effectiveness of your customer interactions.
Deep, actionable insights into caller behaviour and intent, transforming raw calls into valuable intelligence for marketing and sales optimisation.
Leveraging the rich insights from call analytics, we continuously optimise your marketing campaigns. This involves adjusting ad spend, refining targeting, optimising keywords, and improving landing page experiences to drive more high-quality, converting phone calls.
Optimised marketing campaigns that consistently drive more valuable phone calls, leading to improved lead quality and a higher return on ad spend.
We provide comprehensive, customisable dashboards and reports that integrate call data with your overall marketing performance. This holistic view ensures you have full transparency into the cross-channel impact of your campaigns and can accurately attribute ROI to every touchpoint.
Unified, transparent reporting that clearly demonstrates the multi-channel impact of your marketing efforts and the precise ROI generated by phone calls.
The market is dynamic, and so is our approach. We continuously monitor call trends, analyse new data points, and conduct A/B tests to refine your call tracking strategy. This ensures you remain agile, capitalise on emerging opportunities, and maintain a competitive edge in capturing phone leads.
An adaptive and continuously improving call tracking strategy that stays ahead of market changes and maximizes your ability to capture and convert phone leads.
Our partnership extends to helping you leverage call insights to improve your internal processes. We work with you to provide actionable feedback for your sales and customer service teams, refining call handling, improving script effectiveness, and ultimately nurturing higher front-desk conversion rates from inbound calls.
Enhanced front-desk and sales team performance, leading to higher conversion rates from inbound phone calls and a more seamless customer experience.
Discover why global industry leaders, from diverse sectors, consistently choose our call tracking services to transform their online presence and improve their ROI.
Meridian Marketing Agency built us a fantastic website and their CRO work has significantly improved our leads. Highly recommend!
Director of Marketing
Meridian Marketing Agency helped us streamline our CRM and automate key processes. This has significantly improved our team’s efficiency and allowed us to focus on growth. They have a real knack for optimizing operations.
Head of Sales
Meridian Marketing Agency’s social media ad campaigns have been incredibly effective at reaching our target audience and driving conversions. Their understanding of the platform and their clear reporting have been impressive.
E-commerce Manager
Meridian Marketing Agency has been a game-changer for our organic reach. Their SEO strategy is thorough and effective, and the content they produce is truly valuable, attracting the right audience. We’ve seen a consistent rise in our search rankings and a clear increase in qualified leads. They’re a team that understands how to deliver real results.
CEO
Meridian Marketing Agency made managing our website redesign and SEO implementation so easy. Their project management was excellent, and they kept everything on track.
Operations Manager
Meridian Marketing Agency is always responsive and their support is fantastic. Whenever we have a question or need assistance, they’re quick to help. It makes a big difference having a team that’s so reliable.
General Manager
For our local business, call tracking from Meridian Marketing Agency has been invaluable. We now know exactly which campaigns are driving calls, and their advice on improving our front desk has been a bonus. A worthwhile investment for any local business looking to understand their marketing impact.
Business Owner
From the initial branding discussions to the final launch of our website, the team at Meridian Marketing Agency was exceptional. They truly understood our vision and translated it into a stunning and effective online presence. The feedback from our customers has been overwhelmingly positive. We couldn’t be happier with the results.
Founder
Meridian Marketing Agency significantly improved our local online visibility. We’re seeing more local customers find us – exactly what we needed!
Business Owner
Don’t let valuable call data go unmeasured. Schedule a free, no-obligation strategy session with our call tracking experts today and discover how precision tracking, like with CallRail, can revolutionise your marketing ROI and customer insights.
Excellent
4.8 / 5
Explore our most frequently asked questions below. Whether you’re curious about how things work, need help with a specific issue, or just want to know more — you’re in the right place.
Call tracking is a technology that attributes phone calls to specific marketing sources (e.g., a Google Ad, a website page, a social media post). You need it to accurately measure the ROI of your marketing campaigns, understand which efforts truly drive valuable phone leads, and gain insights into customer intent to improve sales conversations.
Call tracking uses unique, trackable phone numbers (often dynamically inserted onto your website or in ads) that route to your main business line. When a call comes in, the system records the caller’s source (e.g., the specific ad, keyword, or page they saw) and often includes call recordings and AI-powered conversation analysis.
We primarily utilise industry-leading platforms such as CallRail, known for its robust features, reliable tracking, and powerful conversation intelligence. We also have experience with other similar platforms to best suit specific client needs.
For Google Ads, call tracking allows you to see exactly which keywords and ads are generating phone calls, enabling you to optimise bids and ad copy for call conversions. For SEO, it helps you understand which organic searches lead to calls, providing insights for content strategy and local SEO efforts.
Absolutely. Modern call tracking platforms like CallRail offer seamless integrations with popular CRMs (e.g., Salesforce, HubSpot), marketing automation platforms, Google Analytics, and various ad platforms. This ensures your call data is unified with your broader marketing and sales ecosystem.
Yes, call recording is a key feature for conversation intelligence and quality control. We implement recordings in compliance with all relevant privacy laws and regulations in South Africa (e.g., POPIA) and internationally. We advise on proper disclosure to callers where required.
Call tracking with conversation intelligence provides invaluable insights into call quality, common caller questions, objections, and agent performance. By reviewing call recordings and analytics, you can identify training opportunities, refine sales scripts, and improve overall front-desk conversion rates.
Yes, dynamic number insertion (DNI) is perfectly safe for SEO when implemented correctly. It’s a JavaScript-based solution that changes the visible phone number to the visitor based on their source, while your original, static phone number remains visible to search engine crawlers.
Basic call tracking setup can be done relatively quickly, often within a few days to a week. Full implementation, including advanced integrations, custom reporting, and conversation intelligence configuration, can take a few weeks to ensure all systems are running optimally.
You’ll receive customisable dashboards and reports showing call volume by source, keyword, and campaign; call quality scores; lead qualification data; geographic caller information; and detailed ROI analysis for your call-generating marketing efforts. Reports can be scheduled weekly or monthly.
Yes, call tracking is excellent for offline marketing. We assign unique, static tracking numbers to different offline channels (e.g., a specific number for a billboard, another for a newspaper ad). When a call comes in on that number, it’s attributed to that specific offline source.
Conversation intelligence goes beyond basic source attribution. It uses AI to transcribe calls, identify keywords spoken, measure sentiment, and automatically score calls for lead quality. This provides deep insights into what happened on the call, not just where it came from, helping you understand caller intent and sales effectiveness.
Your Cape Town-based marketing partner dedicated to unlocking your business’s full online potential.
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